Meat Your Meal

‘Meat Your Meal’ is a campaign that aims to visually educate consumers on the detrimental health effects of meat production and consumption. The campaign uses a hamburger to showcase the many health issues of factory farming, it creates a connection between what people are choosing to eat and the severe health implications of eating meat. As such consumers may feel motivated to change their behaviour and consciously reduce their consumption of animal products.

Type: Communication Campaign

Client: Swinburne Project

Date: 2022

Software: Adobe Illustrator, Adobe Photoshop, Adobe Animate