Ramblers Ale Works

Ramblers Ale Works is a microbrewery in Hawthorn, Melbourne, founded by five friends with a passion for craft beer and global adventures. The rebrand transforms Ramblers Ale Works into a vibrant, community-driven brand, targeting a younger, more diverse audience, particularly women. Featuring a bold, modern logo, a warm colour palette, and playful illustrations of the ‘five ramblers,’ the new identity reflects its core values of global adventure, connection, and diversity. The redesign spans packaging, marketing materials, and digital touch-points, positioning Ramblers for success in an increasingly competitive craft beer market.

Type: Rebrand Identity

Client: Swinburne Project

Date: 2024

Software: Adobe Illustrator and Adobe Photoshop